Storytelling today seems to only come in two packages. Either they are only about the spectacle, the explosions and car chases, the huge surround sound and the 3D-glasses, the chocks and the provocations. All just attempts of grabbing the audience's attention and distracting them from the total lack of content. They are stories that may be box office hits but still, after a few months, are totally forgotten. On the other side are the stories that are often called artistic, independent or labeled as being very original. These are stories that mainly are about the creator and about the creator being a super intellectual demigod who stands far above the meagre minions that are the audience. There often a hint of a message but in reality these stories tend to be just as shallow as the spectacle stories, just as greedy and even more egocentric.